Digital Marketing Executive

The Role:

We’re searching for a digital savvy, commercially minded Marketing Executive to join the Vita Marketing team to support the growth of the NHS Market unit.

With a clear focus on driving our social media profile and exploiting all digital channels, this new role will contribute to marketing activity that focuses on driving awareness of the mental health, physiotherapy and dermatology services Vita provide throughout the UK.

The ideal candidate will be a creative thinker with the ability to deliver engaging content and powerful messaging across all digital channels. You'll need to be proactive, a great communicator and full of ideas on how we can reach our local audiences.

If this is YOU, then please apply, we’d love to hear from you.

The Role:

• Produce engaging multi-media content to use across social media, website and other digital channels, driving follower numbers and engagement.
• Day to day delivery of social media activity, ensuring all campaigns are well planned and executed on-time.
• Manage and develop multiple social media platforms and campaigns including measurement against KPI’s and ROI objectives.
• Effective liaison with internal and external key stakeholders (NHS comms teams) to build strong communication links and exploit partnership opportunities.
• Support Vita’s local NHS outreach teams with appropriate materials and collateral.
• Manage website updates as required (Wordpress platform)
• Manage NHS digital advertising activity e.g. Facebook ads, PPC etc
• Analyse google analytics and other analytics tools to monitor and conduct user analysis in order to make campaign recommendations and prepare regular reports.
• Undertake regular competitor analysis, report monthly.
• Provide strong project management and stakeholder management skills, with the confidence to be able to collaborate and drive the annual marketing plan forward.
• Participate in the co-ordination of internal and external stakeholder engagement groups

Skills and Experience:

Essential:

• Significant demonstrable experience in social media and digital marketing planning and delivery
• Strong creative skills to produce engaging social content
• Ability to use software packages such as Microsoft Word, Excel and PowerPoint
• Excellent interpersonal and presentational skills with the ability to work co-operatively with both clinical and non-clinical staff to develop effective working relationship
• Proven track record of working calmly and effectively to tight deadlines, sometimes conflicting and sometimes under pressure
• Appropriate awareness of data protection and GDPR implications
• An awareness of and commitment to supporting and facilitating diversity and inclusion
• Willingness to travel, which may include overnight stays on occasion, as and when required

Desirable:

• Experience in digital campaign creation, digital execution and analysis
• Relevant knowledge of the healthcare sector marketing
• Proficient at the use of Mailchimp and Wordpress
• Understanding of social media tool and scheduling systems
• Knowledge of Google Analytics

Why Vita Health Group?

Vita Health Group celebrates life. Improving lives physically and mentally drives everything we do.

We are physical and mental health specialists with over 30 years of experience. We work in partnership with the NHS, support the UK’s largest corporate companies to help assist their workforce and provide a full range of physiotherapy services to private customers.

To achieve our mission of making people better, we recognise the importance of investing in our staff. In addition to a competitive salary, we also offer the opportunity of a flexible work life balance and a comprehensive benefits package which you can view here: https://www.vitahealthgroup.co.uk/join-us/careers/

To progress your skills and enable career development we provide Continued Professional Development opportunities including secondments, management training, a mentoring scheme and regular events and webinars across a range of clinical disciplines.

Vita Health Group is proud to be an equal opportunities employer. We are committed to Equality, Diversity & Inclusion best practice and positively encourage applications from candidates regardless of sex, race, disability, age, sexual orientation, gender identity, religion/belief, marital status, or pregnancy/maternity. To support this we have a dedicated team of EDI specialists and run a range of active in-house diversity networks.

We are actively seeking to increase the diversity of our workforce, to ensure we are representative of the communities we serve at all levels. We therefore welcome applications from candidates with a wide range of lived experience.

We are committed to equitably support the wellbeing of all employees as demonstrated by:

• Our association with the MINDFUL EMPLOYER Charter for Employers who are Positive About Mental Health.
• Our status as a Disability Confident Employer dedicated to ensuring that all candidates are treated fairly throughout the recruitment process. All disabled candidates that meet the minimum essential criteria will be invited to interview.
• Our status as a Menopause Friendly Committed employer.
• Our sign up to the Employer with Heart Charter.
• Our commitment to meet the standards outlined in the NHS Equality Delivery System (EDS). Workforce Race Equality Standard (WRES) and Workforce Disability Equality Standard (WDES).
• The provision of access to health and wellbeing services for colleagues which includes a team of trained Mental Health Advocates and an Employee Assistance Programme.
• An embedded “speaking up” culture facilitated by Freedom to Speak Up Guardians.

Should you wish to discuss any adjustment or assistance you might need in the application or interview process please contact recruitment@vhg.co.uk and we will arrange.

VHG is committed to supporting transgender individuals with dignity and recognises the potential complications that may arise when taking references. We encourage applicants to contact HR at hr@vhg.co.uk to discuss or amend how we manage reference requests.

Please note, all applicants must be legally entitled to accept and perform work in the UK and all positions are subject to a DBS check.

Any data which you share with us throughout the hiring process will be stored securely within the UK and is accessible only by staff who require it. Should your application be unsuccessful, your data will be securely destroyed after 6 months.

Vita Health Group reserves the right to close this job when sufficient applications have been received.