Official Specifications
Role Overview & Mandate
Executive Summary
You will be responsible for the growth of i-D’s audience across social channels with a strong focus on Instagram and TikTok, as well...
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You will be responsible for the growth of i-D’s audience across social channels with a strong focus on Instagram and TikTok, as well as social traffic growth for i-d.vice.com. It is the perfect role for someone with experience who loves social platforms, creating content for those platforms and has a keen interest in fashion. You need to be plugged into the global fashion industry, and keen on design, emerging talent, news and all the trends happening on TikTok, pop culture, fashion week runways and beyond.
In the short term…
- You will work with the Social Media Director to keep i-D’s social channels populated
- You will shoot and edit social video content within i-D’s social slate to a high standard
- You will commission talent to produce self-shot content as well as freelance video producers to assist with content creation when required
- You will take ownership of various social media platform schedules and social video slates
- You will attend regular meetings internally and become an ambassador for the i-D social team externally.
After a year in this role…
- You will increase the amount of content posted on socials each week, taking ownership of the production of social franchises.
- You will work closely with senior figures across the editorial, fashion and commercial team to shape the voice of i-D across social platforms
- You will recognise talking points within the fashion industry and youth culture and ensure that these are presented to i-D’s audience on social media.
- You will have begun developing a network within fashion and the creative industries of talent PRs, publicists, writers and photographers with whom you collaborate with regularly on social content for i-D.
- You will identify social content opportunities with top-level and up-and-coming talent and negotiate their entry onto i-D’s social channels.
Responsibilities:
- Demonstrate and use knowledge of trending topics and relevant talent within youth culture and fashion to source and pitch content ideas.
- Work with the Social Media Director, Head of Video and Digital Art Director to create and develop social video strategies and formats.
- Frequently shoot and edit social video content to a high standard on location, demonstrable knowledge of Adobe Premiere Pro is essential.
- Assist in coordinating a programming calendar that optimizes content performance to populate i-D’s social media platforms on a 24/7 schedule.
- Report on weekly platform growth, social engagement and referral breakdowns, whilst using these insights to inform editorial and video teams.
- Work with the i-D international editors and social media teams across the VICE network to ensure i-D content reaches its maximum traffic potential.
- Assist in the creation of activation plans for tentpole video releases and help create platform-specific video assets for multiple platforms.
- Edit headlines to maximize click-through rates and increase engagement on all stories.
- Identify the most compelling visuals to accompany i-D’s web content, and package those for effective sharing.
You have these:
- Experience shooting and editing video content for a culture, fashion and/or lifestyle publication
- Strong Experience using Premiere Pro
- An encyclopedic knowledge of fashion, pop culture and TikTok Trends
- An eye for detail when it comes to fact-checking, grammar-checking and spelling
- Relationships with fashion houses, designers and PRs.
- We’d love if you also have these:
- A degree in fashion, arts and/or cultural publishing
- Experience using social media schedulers
- A background in fashion and contacts in the industry
Key deliverables:
- To shoot and edit 1-2 pieces of social video content for i-D’s social channels a day
- To schedule content for i-D’s social channels with 24/7 calendar in mind
- To develop and take ownership of at least 2 social video strands per quarter
- To represent i-D at press days, Fashion Week events and more.
- To be an ambassador for the business at all times.
Working at VICE:
We want to find people who believe in our mission and goals and feel inspired to grow while they’re here, rather than someone who checks the boxes but isn’t invested. We encourage you to apply and show us what you’ve got.
VICE Media Group prioritizes the voices, ideas and people that other media companies miss. We believe that innovation is a direct result of diverse, inclusive cultures so we don’t just “tolerate” differences, we celebrate it and see it as essential to our staff, culture, and business. To learn more read the VICE Guide to VICE.
Agencies:
VICE Media Group is not partnering with agencies nor accepts unsolicited resumes and will not be responsible for any fees or expenses related to such unsolicited resumes and/or applicants.
Equal Opportunity Employer:
VICE Media (VICE.com, VICE Studios, VICE TV, Virtue, VICE News, Refinery29, PULSE Films, i-D) is an equal opportunity employer. We view everyone as an individual, and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique, and that’s what makes us so
good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
Candidates, please note that if you are contacted by anyone with an email other than @
vice.com
purporting to be recruiting on behalf of Vice Media, it is not legitimate, and you should not engage.
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