Official Specifications
Role Overview & Mandate
Executive Summary
To support the growth and development of University of Sunderland apprenticeship provision. The role will...
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To support the growth and development of University of Sunderland apprenticeship
provision.
The role will involve building productive relationships with a variety of business
sectors to promote the University’s vast apprenticeship provision. Providing
exceptional advice & guidance to local employers along with liasing with our
academic teams to support our regions skills gaps.
Key Responsibilities
and Accountabilities:
Responsible for developing the University of Sunderland as the provider of choice
to access Apprenticeship training in the Northeast.
client portfolio.
required.
to access Apprenticeship training in the Northeast.
- Responsible for the achievement of agreed Apprenticeship starts across the
client portfolio.
- Communicate sales activity and performance, internally to the Business
required.
- Contribute actively to the achievement of an innovative, customer‐centric and
- Take responsibility for proactive telephone sales, visiting client premises and
- Prepare and present professional Apprenticeship sales proposals for new and
- Take responsibility for generating and implementing sales and marketing
- To line manage the pre‐enrolment team ‐ contributing to the design of marketing
- Proactively identify and attend networking events and assess the effectiveness for
- Proactively contribute to marketing, including social media activities whilst
- Liaise with colleagues to assess and identify appropriate solutions to client needs
- Contribute sales and marketing input to regular staff meeting
- Ensure sales systems are accurately maintained. Help identify improvements in
management.
- Undertake marketing projects to support the Sales function. Including developing
University of Sunderland hosted events.
- Undertake other duties, commensurate with the grade of role, as required by the
Special
Circumstances:
Flexibility in the role that may include some evening working and occasionally
some weekends to client requirements. Must hold a valid UK driving license and
have access to own transport.
University of Sunderland
Role Profile
Part 2
Part 2A: Essential and Desirable Criteria
Essential
Knowledge and Experience:
- Relevant professional qualification or substantial sales and marketing
- Educated to GCSE level, including English Language and Mathematics grade C
Desirable
Qualifications and Professional Memberships:
• Experience of account management in a commercial environment
Qualifications and Professional Memberships:
• Experience of account management in a commercial environment
- Proven track record and evidence of sales achievement against targets and
- managing projects with delivery of key objectives
- Proven track record of building productive relationships with both internal and
- external stakeholders
- Experienced in delivering and developing stakeholder engagement strategies
- Knowledge of the IT training field and market competition
- Practical working knowledge of sales and marketing techniques
- Proficient use of Microsoft packages
- Excellent communication skills, both verbal and written
- Ability to work on own initiative and to meet deadlines
- Shares learning and experience with others
- Engages in updating of knowledge and training activities
- Valid UK Drivers license
Knowledge and Experience:
• Familiarity with current workforce development needs in the Northeast region.
- Business or Marketing related degree
• Familiarity with current workforce development needs in the Northeast region.
Part 2B: Key Competencies
Values are assessed
at the
interview/selection
testing stage – what
do these values
mean to you?
Analysis and Research
- Establishes basic facts by carrying out appropriate enquiries
- Produces full and accurate reports
- Identifies and uses a range of sources and types of data
- Produces reports that combine different types of data
- Designs and uses data gathering and analytical methods appropriate for each
- Recognises and accurately interprets patterns and trends
- Recognises when additional data is required and identifies appropriate sources
- Produces reports that identify key issues and findings
Communication Oral Communication
Decision Making Independent Decisions
- Summarises and interprets complex, conceptual and special matters to aid others’
- Uses appropriate styles and arguments to influence and negotiate satisfactory
- Monitors understanding of others, develops approach and takes corrective action
- Anticipates the others’ needs for information
- Adjusts the level of content to suit audiences with varying levels of understanding
- Provides information in a suitable format so that the others’ needs are met
- Uses a range of different formats, chosen to the diverse needs and ensure
Decision Making Independent Decisions
- Considers wider impact of decisions, assesses possible outcomes and their
- Uses judgement to make decisions with limited or ambiguous data and takes
- Distinguishes between the need to make a decision, when to defer and when not
- Collaborative Decisions helps others to explore options that initially appear to be
- Enables others to contribute to decisions
- Ensures that options are weighed, outcomes identified, and chances of success
- Challenges decisions, appropriately to ensure consideration and processes are
- Provision of Advice
- Anticipates and highlights issues that need to be considered
- Outlines possible impacting factors, assessing their degree of influence on the
- Ensures previous learning is included
- Solves standard, predictable problems in accordance with procedures and
- Adapts approaches to produce suitable and acceptable solutions
- Analyses problems to identify their cause
- Takes action to prevent recurrence of problems
- Considers possible solutions to identify those which offer wider benefit
- Obtains evidence to support intuition
- Ensures that accurate information is passed on to the most appropriate people in
- Co‐ordinates own effort with that of others so the work is completed effectively
- Promotes a positive image of the Institution
- Participation in networks
- Works across team boundaries to build and strengthen working relationships
- Shares information and ideas to help others develop their practice
- Is involved in networks to pursue a shared interest as a requirement of the role
- Building Internal networks
- Actively seeks to build productive and enduring relationships between teams to
- Leads and develops internal networks to pursue a shared interest and influence
- Building External networks
- Leads and builds role related external networks to enhance the work of the
- Actively seeks to build productive relationships between external bodies to benefit
Planning and Organising Resources
- Suggests ways of improving working practice and use of resources
- Creates realistic plans to achieve own deadlines and objectives
- Monitors progress of self and or others so that corrective action can be taken if
- Actively seeks information to support planning and prioritisation of work
- Ensures that time and resources are used effectively to their maximum efficiency
- Checks and reports on progress and achievement against plans to key parties
- Develops plans to take account of problems, delays and new priorities
Service Delivery
- Has accurate and up to date knowledge of services available in own and related
- Correctly refers customers elsewhere where appropriate
- Ensures that the experience of each customer is positive and satisfactory
- Adapts services and systems to meet customers’ needs and identifies ways of
- Learns from complaints and takes action to resolve them and prevent future
- Collates feedback and views from customers and keeps up‐to‐date with market
- Actively promotes services
Date Completed: March 2023
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