Senior Consumer Communications Manager (Homsense) (12 month Fixed Term Contract)

Discovery is at the centre of everything we do. Wherever you find us around the world, if you can think of a product, you can probably find it in our stores. We are part of the TJX Family which includes TK Maxx, and Homesense in Europe and the UK and across the rest of the world you will find us as TJ Maxx, Marshalls, HomeGoods, Sierra and Winners.With variety comes plenty of surprises—our environment is ever-changing, and that’s just how we like it. Every day is an opportunity to discover something new about our business, our partnerships and even something exciting about yourself. Are you ready to Discover Different?

The Manager of Consumer Communications (Homesense) will work within the Brand & Marketing Function playing a critical role within the Homesense marketing team to lead comms strategy and activation for Homesense in the UK.

Managing a small team plus our agency partners you will be responsible for developing and executing the communications strategy and plans for a range of business stakeholders across the Brand and Marketing Hub and UK Country Marketing function.

Key responsibilities

• Be responsible for delivering a clear and comprehensive Communications vision and strategy for Homesense and take responsibility for sharing this vision and upskilling others
• Drive the development of ownable and impactful comms messaging for Homesense that is aligned with the Brand Platform and campaigns and become a guardian of messaging and tone of voice
• Be responsible for promoting and protecting Homesense consumer reputation in collaboration with the wider communication and reputation team and our agencies.
• Responsible for Inter-Agency alignment and integration across Campaign Marketing, Media and Comms

• Responsible for developing and activating annual comms brand plan, social media strategy and content and influencer strategy and content.
• Responsible for developing a comms strategy to maximise prioritised cross-functional opportunities for comms (cross-shopping, Treasure, gift cards)
• Responsible for developing and activating a consumer facing reputation strategy for HS
• Take responsibility for reporting and metrics to ensure actionable insights/outcomes and best practice

• To report, control and monitor the communications annual budget, whilst pro-actively anticipating future challenges or opportunities impacting budget.
• Build and develop strong relationships with key business partners within B&M team, E-commerce, Buying, Retail, Store Operations and Store Trading

Key Skills, Knowledge & Experience

• Significant professional experience in communications (Agency or Client side), ideally in a leadership role. Omnichannel experience preferred but not essential. Homeware / retail experience desirable.
• Proven track record in development and delivery of Comms strategy and tactics within a wider integrated marketing campaign and particularly within Earned, Influence, Social and Experiential channels
• Passion for creating first class content irrespective of channel and switched on to marketing trends
• Creative flair with a strong track record of delivering newsworthy and shareable content particularly within the earned media sphere
• Experience of managing teams and external agency relationships
• Adept in devising operational processes and procedures to improve efficiency including budget management
• On top of industry news with a passion for Comms innovation in particular within Earned, Social, Influence and Experiential spheres
• Solid understanding of social media. Experience of leading social media campaigns highly desirable
• First class writing skills across a variety of communication formats and excellent presentation skills
• Confident networker and diplomatic communicator with an ability to build relationships across geographies and functions
• Proven team and line management experience
• Experience of self-development, objective setting and performance management
• Experience of working within a large retail business or matrix organisations (Preferable but not essential)
• Highly numerate and confident with data
• Solid project management skills with the ability to influence stakeholders

Come and Discover Different at TJX. From opportunity and teamwork to growth, we think you’ll find that it’s so much more than a job. When you’re a part of our global TJX family, you have the full support of a diverse, close-knit group of people dedicated to finding the greatest deals and fantastic style. Best of all? They have a lot of fun doing it.

We care about our culture, but we also prioritise the important things like competitive salaries, solid benefits and plenty of room to grow in your role. It’s our way of empowering you to make your career here.

We consider all applicants for employment without regard to age, disability, gender, gender reassignment, marriage and civil partnerships, pregnancy and maternity, race, religion or belief and/or sexual orientation.