Head of Marketing

We are looking for an experienced Marketeer to join us as our new Head of Marketing at Shield Safety. This is an exciting role with a real opportunity to drive change and make a huge impact. It’s a brand new role for us with a focus on campaign development and lead generation to drive demand and position Shield Safety as the “go-to” provider in our chosen markets.

The role will lead a small team of 5 alongside external agencies, developing and implementing plans and strategies to both increase our brand position and support retention and revenue generation.

This is a fully B2B role and we specialise in providing risk management software and services to business across Hospitality, Retail and Leisure.

The Company

Shield Safety is the UK’s leading provider of Food Safety, Fire Safety and Health & Safety software and services. We work with some of the biggest brands in the hospitality and retail sectors including Tesco, Revolution Bars, Interstate Hotel Group, YO! Sushi, Malmaison and Wilko Retail Ltd. For 20 years, Shield Safety have been working with some of the largest and most respected businesses in the UK, making safety simpler and more effective for them. We work with businesses of all shapes and sizes, from single-site food businesses to fast-growing chains and national household names, and our customer retention rate of 95% speaks for itself.

In using our software and services, businesses can say goodbye to the mountains of paperwork and tedious processes. We have developed super smart software that takes risk management to the next level, instantly giving up-to-date information and making reporting the overall safety status a doddle, and we are trusted to protect thousands of leading companies each year.

This role is responsible for:

• Developing and implementing strategies to strengthen Shield Safety’s market presence and build on the “voice” and market position as the leader in safety software and services
• Leading a team of Marketing Managers and Executives with a broad range of experience; a natural coach with ability to motivate and manage individuals effectively
• Design and implement comprehensive marketing strategies to create and increase awareness of the wide range of Shield Safety’s products and services
• Develop Campaign Plan to ensure we have a regular outreach to our chosen target sectors and prospects
• Develop a detailed and comprehensive annual Marketing Plan covering all aspects of activity based upon timings and reach
• Oversee all design output, including video and graphic design output
• Monitor progress and submit detailed progress report s against agreed KPIS including Lead generation, sales conversion, brand awareness, client satisfaction, consumer awareness amongst others
• Develop integrated Social Media strategy
• Oversee our Partnership Development strategy, ensuring we have committed and dedicated third party organisations promoting Shield Safety on a paid for and non-paid for basis
• Deliver innovative and engaging event presence at key trade events and sector specific
• Manage external agencies to deliver PR opportunities, including specific media placements and speaking opportunities for Senior Leadership
• Increasing revenues across our client portfolios against agreed annual targets, ensuring that each Account Manager is executing against individual Account Plans and activity targets; experience in Enterprise level sales will be advantageous
• Development of a series of Internal events – client conferences, webinars etc to increase overall client engagement levels
• Deliver a monthly management report detailing key activities and plans, reporting progress and achievements as required

What We Offer

Continued training and development is key for all members of our team. A tailored training and induction plan is developed for each new starter to help them get up to speed on everything they need to know. For those who like variety, there will be many opportunities to get involved in various projects across departments, and we fully support regular CPD in order to help everyone reach their full potential.

At Shield Safety, we have worked closely as a team to develop an enhanced benefits package that benefits everyone. All of our colleagues benefit from flexible working hours, birthdays off, remote working options for those who are office-based and we also offer a generous holiday allowance so you can make the most out of your time off. As well as all this, we also provide an enhanced pension scheme, enhanced maternity & paternity leave, health cash plan, financial support and much more to support the health and overall wellbeing of our colleagues.

We are a social bunch and our Social Committee organise regular events and get-togethers to encourage friendships, meet new people and have fun together (both in-person and remotely depending on each person’s circumstances).

Our offices are in the heart of Manchester’s Northern Quarter surrounded by bars, restaurants and music venues. Public transport of all kinds is just a short walk away and close-by there’s plenty of affordable parking. Our culture is passionate, collaborative and diverse and we enjoy working in a relaxed, dress-down environment where dogs are more than welcome.

Equality, Diversity and Inclusion

At Shield Safety we are proud to have a diverse workforce, and we are committed to ensuring equality and inclusion at all levels within the business. It is imperative that we have a mix of talents, skills and experience within our teams and actively encourage diversity in order to meet these requirements. We value the diversified opinions when we make key decisions, generate new ideas or come up with solutions to challenges. We know that this is the best way to support our clients, and we feel that our workplace should mirror the demographic make-up of the population and of our client base.

As the company continues to grow and expand, we welcome applications from everyone interested in joining our team, including applicants within underrepresented groups. Our recruitment process is being continually refined and evolved to ensure that all applicants are screened fairly and without discrimination.

Job Types: Full-time, Permanent

Salary: £60,000.00-£65,000.00 per year

Benefits:

• Casual dress
• Company events
• Company pension
• Cycle to work scheme
• Discounted or free food
• Employee discount
• Enhanced maternity leave
• Enhanced paternity leave
• Flexitime
• Work from home

Schedule:

• Flexitime
• Monday to Friday
• No weekends

Experience:

• B2B Marketing Management: 3 years (required)
• Team Management: 3 years (required)

Work Location: Hybrid remote in Manchester, M1 1FT