Marketing and Communications Manager - Dalton Park Outlet...

Purpose of the Role

The Marketing and Communications Manager’s role involves many aspects of marketing, from strategic and tactical planning right through to delivery of all marketing details, including; PR, social media strategy and event management, as well as possessing the ability to influence a wide range of stakeholders. The successful candidate must be able to demonstrate exceptional communication skills and the ability to drive customer service excellence. This is an all-encompassing role which requires a self-motivated, passionate person who can take a hands on approach to all tasks.

Key Responsibilities

• Preparation and implementation of an annual marketing strategy, events, campaigns and promotions and budget plan which sets out clear and measureable KPIs.
• Manage and support the workflow of the newly-appointed Digital Marketing Assistant.
• Working with Centre Manager and any client-side external agencies to ensure all vacant units are appropriately dressed.
• Liaison with all tenants at both local and head office level in order to engage with them fully when planning all marketing activity. Marketing campaigns to be focused on driving sales and footfall, and generating ROI for both tenants and the client.
• Liaison with stakeholders including customers, community groups, local authorities, colleges and culture groups engaging with them to raise the profile of the scheme.
• Working with chosen charity partners to implement a purposeful program of CSR activity.
• Management of external agencies in line with budgets and key performance indicators.
• Copywriting of press releases, creative briefs and advertising collateral.
• Management of annual media buying plan and implementation of this accordingly, and coordinating agency partners to deliver creative outputs in line with the media deadlines.
• Management of all social media channels including strategy, planning and content marketing.
• Liaison with local groups and partners to secure new marketing opportunities, partnerships and links.
• Reporting of footfall and marketing activity to tenants and stakeholders.
• Preparation of monthly reports to include marketing activity and the success of campaigns including feedback from the tenants, as well as reporting of CSR and Green initiatives.
• Attending client management meetings to present the marketing report as required by the client.
• Management of all PR and to be an appointed spokesperson in the absence of the Centre Manager, in the event of any serious incident.
• Present at tenant meetings, where marketing activities and plans will be showcased.
• Proactive management of consumer database in line with current GDPR Regulations.
• Management of consumer website and ownership of the SEO Strategy for the site.
• Regular visits to competing schemes within both the primary and secondary catchment.
• Work with client and managing agent on Marketing Research projects
• Running of centre events and duty manager responsibilities, which may include working evenings and weekends, as and when required.
• Overall responsibility of onsite Placemaking initiatives.

Staff

• Line manage newly-appointed Digital Marketing Assistant and set regular KPI’s and objectives in line with the marketing strategy.
• Work with management staff and contractors towards achievement of the scheme goals and aspirations and implementation of the strategy.
• Develop excellent lines of communication with all centre management staff, retailers and customers.

Health & Safety

• Refer to the Health & Safety manual and adhere to all policies and procedures as required.

Skills, Knowledge and Experience

Candidates will be required to demonstrate the following:

Essential

• Relevant PR or marketing qualifications to degree level.
• Excellent leadership and people skills.
• Experience in engagement with multiple businesses at a head office and local level.
• Excellent skills in press release writing as well as pitching to journalists.
• Strong event and project management skills.
• A proven track record in the generation of media coverage across all mediums - independently or via agencies.
• An aptitude for digital marketing and embracing trends and emerging channels relative to the business.
• A proven ability to build and maintain relationships with clients, the media, third parties and stakeholders.
• A proven ability of managing agencies and the ability to work across multi-agency briefs.
• Ability to create exciting campaigns that will drive footfall, awareness, sales and enhance dwell time for Dalton Park.
• Experience in the development of high-level reports and presentations and excellent presentation skills.
• Willingness to adopt a flexible approach to working patterns in order to respond to the demands of a retail and leisure environment.
• The Marketing and Communications Manager will need to be confident in creating engaging social media content.
• Experience in controlling budgets and managing outside agency contracts.
• The Marketing and Communications manager needs to be fully aware of the importance of customer service and proficient in dealing with customer complaints.
• Successful line management experience.
• Successful account management experience.
• Strong and adaptable communicator.
• Be fully aware of the importance of Health & Safety implications surrounding events and Crisis Management.
• Knowledge of Data Protection Legislation.

Desirable

• Warm charismatic personality that has a way of winning over any challenging characters.
• Experience of design tools such as Adobe Illustrator is preferable.
• Experience in marketing management tools such as Sprout Social, Meta Business Suite and Google Digital Garage.
• Experience and an understanding of retail and tourism sectors.
• Operational experience.

Working Hours - 37.5hrs per week

Please see our Benefits Booklet for more information.