digital marketing

About Roots Automation

Roots Automation brings together machine intelligence and human ingenuity in the form of advanced, intelligent Digital Coworkers.

Think of a Digital Coworker as your ideal team member – digitized. Our Digital Coworkers are built with advanced AI and can think, read and intuit like humans. They are pre-trained to understand and interact with data, documents, systems, and processes commonly found in Insurance. Their knowledge base is perpetually expanding with learning federated across our Customers. Digital Coworkers are always on, ultra-secure, and deliver ROI from day one.

About the Role

We are looking for a versatile Digital Marketing Manager to join our rapidly expanding team.

This role will focus on driving brand awareness and demand through digital channels - targeting the US Insurance Market.

This individual will report directly to the VP of Marketing.

The ideal candidate will be responsible for ensuring our digital channels are performing at their optimal level - spanning email marketing, paid & organic social media, paid & organic search and content marketing. You will lead our digital marketing campaigns, manage digital channel performance metrics, lead the content strategy and collaborate with internal teams. You will have a strong digital marketing background with excellent communication skills and attention to detail.

Responsibilities Include:

• Define, execute and manage the digital marketing strategy – including (but not limited to) our website, organic and paid social, display, programmatic, search, email, and content production & marketing.
• Develop and execute our inbound and outbound digital tactics to amplify brand, improve awareness and increase engagement and followers.
• Lead the content strategy to develop assets such as blogs, partnerships and original content to drive brand awareness and generate demand.
• Implement SEO best practices for web content to improve rankings, drive traffic and conversions.
• Ensure our website, landing pages and conversion assets are kept-fresh to maximise customer experience and conversion rates.
• Develop effective processes and manage our CRM and CMS.
• Help marketing team stay current with industry trends, customer usage & behavior patterns to enable an insights and innovation driven lens to our digital marketing efforts
• Work with key stakeholders in sales, product, marketing and customer success to ensure that digital efforts support broader corporate initiatives – such as customer onboarding, retention, upselling etc
• Establish a framework for measurement of digital channels performance, including KPIs and acceptable ROI and leverage the analytics to continually optimize spend Track and report performance to executive leadership and cross-functional stakeholders

Requirements

• 3+ years of related digital marketing management experience, including planning, prioritizing, and implementing digital & content strategies
• Deep understanding of digital marketing concepts, methods and tools (ideally experience with HubSpot)
• Experience partnering with an enterprise sales & marketing team
• Strong communication skills – written and oral
• Highly analytical and data driven - You are metric driven and have the ability to draw insight from complex marketing data
• Highly organized and proficient at managing multiple projects at the same time
• Entrepreneurial and able to work in a rapidly changing environment
• Creative, innovative, and always thinking outside the box
• Exposure to (understanding of) the US Insurance market
• Experience marketing technology/SaaS products would be ideal, but not essential