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Role Overview & Mandate
Executive Summary
Role: SEO Account ManagerDepartment/Team: SEO &...
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Role: SEO Account ManagerDepartment/Team: SEO & Content
Role Objective
An exciting role exists at Mindshare within a growing SEO specialist team. We are looking for an ambitious SEO Account Manager who will play an instrumental role in further developing our offering by taking ownership of ongoing client relationships, working collaboratively with a team of SEO ADs, AMs and AEs and supporting the Business Director to implement the strategic vision of the account and team. In this role, you will also work closely with other sister agencies in the network, including creative agencies, data teams, PR and many others.
About the role
With the support of an Account Director, the SEO Account Manager will be responsible for the day-to-day management of two accounts: Petplan and Legal & General.
Responsibilities include:
Client Servicing – Visible as a key point of contact for clients and ensure they are happy with work delivered.- Account Management – Effectively managing your own time, and time allocated to the AE to complete deliverables in the scope of work to share with the client on time and to a high standard.
- Technical SEO – Guide inhouse technical teams through optimisation of website structure and elements with the ability to prioritise based on business impact, support them through migrations as needed, UX testing and analysis.
- Content Strategy - Develop the functional content strategy using a number of sources including keyword analysis, competitor research and qualitative data.
- Analysis – Lead analytical work streams, discovering deep and meaningful insights to help inform content and technical strategies in this highly competitive market.
- Measurement – Ensure performance is benchmarked and measured and push the boundaries of reporting standards.
- Team Support – As a line manager, support the evolution of an Account Executive and the wider team.
- Collaboration – Working closely with the other SEO sub-teams as well as Mindshare analytics, media, and planning teams to deliver consistent and considered work.
- New Business – Assist in growing business with existing clients as well as involvement with new business
About you
Strong SEO skillset- Confident with technical SEO work streams and platforms, including Screaming Frog, Deepcrawl, SimilarWeb, Ahrefs, SEMRush, SEOMonitor.
- Experience with analytics platforms such as Google Analytics, Adobe Analytics.
- Experience building and managing relationships with clients with strong interpersonal skills
- Excellent written and verbal communication skills with a meticulous eye for detail
- Confident presenting to stakeholders on a regular basis
- Advanced knowledge of Microsoft Word, Excel and PowerPoint
- Keen eye for keeping up to date with SEO industry news on relevant insights for clients
- Experience with enterprise size SEO sites is an advantage
What we can offer you
- A strong salary commensurate and in-line with relevant experience
- 25 days annual leave and your birthday day off
- Ongoing internal and external training opportunities
- Flexible working
- The opportunity to attend industry conferences and awards nights
- Career and personal progression
- Private Healthcare
- Excellent pension matching structure
About Mindshare
Mindshare is a leading global marketing and media services network with billings in excess of £23billion worldwide. We work with some of the most famous businesses and brands in the UK – such as Unilever, Ford, KFC, Nike, Marks & Spencer and TK Maxx. The Mindshare network consists of 116 offices across 86 countries throughout the USA, Latin America, Europe, Middle East, and Asia Pacific; each dedicated to forging competitive marketing advantage for businesses and their brands.
Our approach
Our ambition is to drive Good Growth for our clients.
Good Growth is about delivering growth that is enduring and is considerate of people and planet. Media is a powerful force, and we need to be mindful of the responsibility that it brings. We help our clients make better decisions by ensuring we use media in a trusted, inclusive and sustainable way. We recognise that in order to drive Good Growth, we need to place people at the heart of everything we do. Understanding people, not demographics allows us to place media meaningfully into their lives.
Good Growth is a big ambition – one which inspires change for the industry but also for our agency and we achieve this through our values of Energy, Empathy and Impact.
Working for Mindshare
Our brilliant people allow us to deliver our ambition. We invest heavily in their development to ensure they are progressing and thriving wherever they work in our business. We also think inspiration for our staff is key and our pinnacle and flagship event of the year, Huddle, connects people, opinions and perspectives across borders and is all about learning something new and participating.
Committed to Diversity & Inclusion
We have a big dream at Mindshare, to become the most inclusive place to work in the country! This will take time but the whole agency is passionate about making it a reality. To support this, we currently have 8 Employee Resource Groups available for our people to join and be a part of including, Roots, PrideM, Women in Business, Enable, Declassify, 0Borders, ADAM and Working Parents. These groups hold the agency to account for making progress and, along with our Mental Health Allies, design and lead events and initiatives that help us create a welcoming environment to all and a place where everyone can be their most confident self.
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