Official Specifications
Role Overview & Mandate
Executive Summary
Paid Search & Social Account Manager....
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Paid Search & Social Account Manager.
London .
Department: Performance Media
Reporting to: Account Director
Location: Rose Court, 2 Southwark Bridge Road.
Level: Mid-level
Working within the Paid media team, this is an excellent opportunity for an ambitious Paid Search & Social Account Manager to work as part of the UK team on one of the agency’s largest and fastest growing clients. Working alongside channel specialists for strategy, execution, and analytics, the chosen candidate will play an integral role in building innovative strategic work with the senior team. This role involves overseeing PPC & social campaign creation, management and optimization, best practice innovation and team management skills. You should have a strong paid media background, excellent communication and presentation skills and a curious and analytical mindset to work with internal and external stakeholders to help drive an exciting phase of growth for the client.
WHO ARE YOU?
YOU WANT TO PLAY A KEY ROLE IN BUILDING INNOVATIVE STRATEGIC WORK
Your Mindset
- You’re a self-starter who actively looks for opportunities as well as challenges to solve. Where you see something that’s not right, you say, and you work with others to find a solution.
- You’re a contentious team player, have a high EQ, and can coordinate and connect with a large number of people at the same time.
- An entrepreneurial mindset – not afraid to challenge the status quo and introduce new innovations to & projects to clients & internal stakeholders alike.
- You’re looking for a fast-paced environment and can work under pressure. You’re able to multitask with a clear head, and approach challenges with a thoughtful mindset. You like diversity in your day-to-day.
- You can build relationships. Your clients and your team are your partners to succeed.
- You problem solve with an open mind, and are able to communicate clearly and precisely your thoughts to internal and external stakeholders. You’re able to get others excited about your vision for how you want to grow and improve the business you manage.
- You’re savvy with numbers. Media and marketing data is our bread and butter; you should be able to assess performance data and bring actionable insight to the table.
- You’re accountable; you’ll be responsible for the performance of your client and team.
Your Experience
Essential
- Demonstrable experience (2+ years) in managing large paid search accounts and hands on experience running social accounts.
- Social - Knowledg of pixels, conversion events & full funnel targeting approaches on Facebook
- PPC – Knowledgge of and experience applying audiences and a range of bidding strategies/automation techniques on Google Ads
- Fully confident in use of Excel, including pivot tables, reporting and analysis uses
- Excellent presentation skills
- Resourceful, with proven problem-solving skills
- Understanding of how different paid search and social activities fit into the wider digital marketing mix, and how it impacts / is impacted by other channels
- Cool under pressure & able to manage competing deadlines & priorities
Desirable
- Knowledge of tracking/trafficking process & platforms (eg DCM/Sizmek/Flashtalking)
- Experience in feeding into – or leading – cross-channel plans
- PPC/Cross channel experience (inclusive of YouTube)
- Experience with secondary social platforms eg LinkedIn/Pinterest/Tik Tok
- Previous line management experience
- Solid understanding of Tracking/Analytics platforms including Google Analytics, Adobe etc
WHAT WILL YOU DO?
YOU WILL HELP A GLOBAL CLIENT EXECUTE BEST IN CLASS PPC, SOCIAL AND PROGRAMMATIC
The Account Manager will be responsible for paid search and social programmes for a major B2B and B2C client, across strategic planning and execution. This will include:
Understanding of clients’ business objectives & translation of these into media plans/campaigns with focus on both performance and branding. Key to this will be execution of 2023 Paid Search & Social roadmaps for client.- Work with the wider Biddable team to develop and grow new starters, and line manage the development of one or more Account Executives.
- Delegation and project/task management with outsourced paid media support team.
- Key role on leading PPC & Paid social slide creation and narrative for QBRs.
- Key involvement in leading on all finance tools & systems & processes eg Prisma
- Enforcement of SLAs & process management of paid media campaign activations from initial broef to post campaign analysis.
- Innovative strategic thinking on all client activity; to be one step ahead- including introduction of new partners & tactics.
- Day to day contact with clients and social networks (LinkedIn, Facebook, Pinterest, YouTube) – ensuring betas/innovations/value adds can always be utilised.
- Produce reports/Analyses illustrating campaign performance
- Other duties assigned as and when necessary by the account lead and Head of Biddable including participation in new business development and pitches
A BIT ABOUT US
Mindshare is a global media agency designed to make media exciting, fun and life changing. For the last 20 years our values of Energy, Empathy and Impact have guided our 10,000 people who work with some of the world’s best brands and companies. Located in 116 offices across 86 countries, we are the largest media agency in GroupM, WPP’s media investment management arm, which is the #1 media holding group globally. Mindshare Worldwide is the headquarters for Mindshare based in London. We are a team of 400+ people, activating and co-ordinating media campaigns for our global clients.
STAFF BENEFITS
As part of the GroupM and WPP network, our benefits are incredibly comprehensive, and you’ll have plenty of fantastic benefits to choose from. We’ve listed a few below - and there are many more on offer:
Superb development opportunities and ongoing support throughout your career – with 6 month development objective plans put in place as standard for all staff by line manager.- Access to wealth of webinars/trainings from Mediatel, IPA, LinkedIn Learning, Lynda
- Light, open-plan office space with roof terrace, onsite bar and stunning views overlooking the Thames & Central London
- Flexible working & hybrid work arrangements with average 3 days office & 2 days WFH per week.
- 25 days’ holiday from the get-go, increasing with length of service
- Season ticket loan, subsidized gym memberships, private medical (BUPA) and life assurance.
- We also have a range of on-site services including health screenings, financial management workshops, manicures and massages.
- Comprehensive Employee Assistance Programme.
- Great Culture with loads of active social clubs within the agency, inclusive of: Baking Club, Football team, Film Club & MMA Society, Bouldering Club, Pool Club
INTERESTED? GET IN TOUCH! WE’D LOVE TO HAVE A CHAT.
Rose Court, 2 Southwark Bridge Rd, London SE1 9HS
www.neomediaworld.com
1
+44 (0)20 7969 4040
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