Official Specifications
Role Overview & Mandate
Executive Summary
End Date Friday 10 March 2023 Salary Range £52,912 - £66,140 Agile Working...
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End Date
Friday 10 March 2023
Salary Range
£52,912 - £66,140Agile Working Options
Job Description Summary
see below
Job Description
At Lloyds Banking Group, we’re driven by a clear purpose - to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. And as the UK's largest retail and commercial bank, we have a footprint that touches nearly every community and household in the UK.
Our brands, our services and our business span every aspect of banking and finance, including some of the biggest names on the UK's high streets. That gives us a big responsibility to support the UK economy, and we have a clear strategy to put customers first - and achieve our vision of becoming the best bank for customers.
An exciting opportunity has emerged within our customer engagement and value generation marketing team to develop and deliver marketing strategies to drive growth within our activity. We're looking for someone with a proven track record of strategy development and an appetite for navigating ambiguity as we progress towards ambitious goals.
Location & Ways of Working:
Our team is based in our London hub therefore we'll need you to be based a commutable distance from this area. We work in a hybrid model, splitting our time between the office and working from home.
Some of the activities you'll be involved in are:
- Develop compelling marketing strategies that are grounded in customer insight and findings from current activity.
- Effectively manage key relationships fully understanding their performance and targets, aligning strategies to achieve mutual objectives wherever possible.
- Deliver activities on time, within budget and with the appropriate risk and legal approvals in what is a complex regulatory environment.
- Nurture and develop the skills of more junior colleagues in the function.
- Become a key part of the performance marketing culture driving continual change to achieve the efficient customer response.
- Take the lead in planning and implementing structured tests, making the most of new capabilities as they emerge to further improve performance against plan.
Skills & experience we're looking for:
- Strong influencing skills: You’ll ideally have experience (agency/client side) working within or for a large, complicated and ideally regulated business.
- Strategic thinking: proven experience developing marketing strategies to deliver growth along with the best customer outcomes.
- Compelling presentation skills: excellent written and verbal presentation and storytelling skills with the ability to influence colleagues and external partners.
- Self-motivated – You’ll have a pragmatic, collaborative, and proactive approach to work with the ability to take ownership and exercise good judgement, with a prudent approach to risk. Effective prioritisation skills, can handle lots of moving parts at any given time.
- Data-driven Marketing: Expert in data driven marketing, highly numerate and skilled in interpreting performance data, interrogating customer insight, planning tests, optimising campaigns, and making budget recommendations.
- Line management: Can demonstrate success in developing and managing direct reports in line with expected colleague behaviours.
- Channel experience: Strong experience across press, DM, email, SMS, social media and website channels.
- Measurement experience: Experienced with the development and application of scientific measurement methodologies that prove the value of marketing activity
Sound like the role for you?
In return, as a multi-brand, multi-channel business, we have the scale and breadth to provide a diverse range of personal development and a career that’s enriching and full of opportunity.
We’ll give you a broad remuneration package which includes:
- Discretionary performance share bonus
- A generous pension contribution
- 30 days leave plus bank holidays
- A flex cash pot you can adjust to suit your lifestyle
- Private Health Cover
- Access to Share schemes
So, be a key part of a team with the chance to be your whole and best self as we journey to lead the Consumer Lending sector in conversion marketing, and to ensure our brands remain distinctive and effective. Be part of the future of marketing!
We're an equal opportunity employer and deeply value diversity within our organisation. We'll ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Together we make it possible.
At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.
We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.
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