Official Specifications
Role Overview & Mandate
Executive Summary
End Date Tuesday 20 June 2023 Salary Range £76,428 - £84,920 Agile Working...
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End Date
Tuesday 20 June 2023
Salary Range
£76,428 - £84,920Agile Working Options
Job Description Summary
ABOUT USThe Customer & Marketing Analytics team works within Customer Insights, part of Lloyds Banking Group’s Chief Customer Office (CCO). CCO is a group-wide function responsible for driving forward the customer agenda for the Retail customer franchise and LBG more broadly.
Our team takes pride in qualities that we aspire to role model every day – namely:
GROWTH: We're happy in our work, and are always seeking to stretch and grow to expand our circle of influence to help drive the business forward.
COLLABORATION: We understand the broad business and consumer context, we place emphasis on collaboration, working through others and being a pleasure to work with.
TECHNICAL EXCELLENCE: We lead the way in developing our capability in data engineering, data analytics, statistical modelling and data visualisation. We prize accuracy and precision.
CHALLENGE: We'll never shy from our role as an agitator, either as speakers of the truth or in striving for efficient business practices that will raise standards and help to realise our team vision.
INCLUSION & DIVERSITY: We believe everyone should have the opportunity to reach their full potential at Lloyds Banking Group – whatever their role or background. Our culture is one where everyone feels valued and every colleague’s talents are recognised.
Job Description
Marketing Analytics Manager
Customer Insights
Location: London based, hybrid working with 2 days per week in the office.
Salary & Benefits: £76,428 to £84,920 base salary based on experience and grade, plus annual personal bonus, 15% employer pension contribution (when you put in 6%), private medical insurance, 30 days holiday plus bank holidays.
We offer flexible working hours, to give you a good work life balance, agile working practices and are a very family friendly company.
Lloyds Banking Group:
Lloyds Bank are on a mission to help Britain Prosper, and we need your help in achieving our goals. We are revolutionising our technology, empowering our engineers and rapidly transforming our agile working methods. Come. Join us. Be part of building the Bank of the Future!
LBG Labs:
A Lab is a made of one or many teams who work together on key projects to deliver value at pace by designing services that people find useful, easy and engaging to use. Typically, a Lab has a solid focus on problem solving in an agile environment where engineers are creating innovative products which will transform the way our customers engage with us.
About the Role:
You’ll work on a portfolio of projects centred around understanding and optimising the performance of our media and marketing activity.
We have invested heavily in understanding the value our brands generate for the group and the impact marketing has on brand. We are now keen to develop this into a more holistic measurement framework, one that encompasses the total impact of marketing, both in the long and short term, across the range of channels being used.
Working in collaboration with the team to develop and implement such a framework will form a critical part of your role. You’ll need to work with a variety of data sources such as media consumption data, brand perception data, new product opening / application data and customer level data. Using your well-developed analytical skills, you'll manipulate data from multiple (and sometimes conflicting) sources to arrive at practical recommendations based on your work.
A key element to the role is the ability to translate sophisticated concepts and analyses into accessible and straightforward recommendations that help our Marketing Communication teams and external media agencies make better decisions.
What we’ll need from you:
- Experienced in ATL media measurement techniques, including econometrics / marketing mix modelling
- Proficient in analytical programming languages such as R, Python and SQL
- Meticulous in your attention to detail
- Passionate about data and analytics
- Excellent knowledge of the Microsoft suite e.g. Excel, PowerPoint, Teams
- Knowledge of marketing attribution techniques desirable but not essential
What’s in it for you?
Join us and be part of an inclusive, values-led culture that celebrates diversity, promotes equal opportunity, and provides opportunities for flexible working in a collaborative environment.
We will provide you with a diverse, energising, and informal environment that takes a strong focus on equal opportunity and supports career progression on all levels. Enhancing your personal and professional development is something that is very important to us, and we will work with you to make a positive difference to the overall teams' mission. We want you to learn, grow & develop to become the best possible version of yourself.
We'll ensure that individuals with disabilities are provided suitable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Our approach to inclusion and diversity means that we all can make a real difference, Together We Make It Possible!
At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.
We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person.
We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.
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