Role Overview & Mandate
Executive Summary
Job Title: Email Marketing Officer Responsible to: Senior Email Marketing Manager Salary: £29,500 -...
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Responsible to: Senior Email Marketing Manager
Salary: £29,500 - £32,500
Hours: Full-time 37.5 hours per week
Tenure: Permanent
Location: Home based with regular attendance in London
Closing Date: May 30th 2023
Purpose of job
We want our members to feel like political insiders. To feel special and recognised for their campaigning achievements. To belong to a big and important movement. And to
share in our success.
Our new Email Marketing Officer will help the Liberal Democrats deliver a high-quality email marketing program, delivering on membership experience, spreading our message, and growing membership and supporter numbers.
You will be a talented copywriter and communicator, capable of communicating big ideas simply and emotively, with the ability to adapt your writing for different audiences, formats and writing as different speakers.
You’ll be able to report on campaign effectiveness and analyse data in order to implement learnings and improvements to offer the best service to our members,
supporters and colleagues.
You’ll work closely with the Media, Digital, Membership, Campaigns & Parliamentary teams to support the Senior Email Marketing Manager in identifying stories which can
be turned into engaging content for members and fundraising opportunities.
You don’t have to be an expert email marketer, we can teach you the technical skills, but you do need to have a passion for creating engaging content that motivates and inspire people to take action. Ideally, you’ll have experience working in a similar field or role and the ability to learn new systems and technology quickly.
Key Responsibilities
- Developing and executing high-quality email marketing and fundraising campaigns (including the use of segmentation, A/B testing and dynamic content).
- Writing persuasive, high-quality copy from a range of voices, to different audiences and across various email formats.
- Using coding to create engaging emails, with a keen eye for detail and design.
- Liaising with colleagues across the organisation to commission, write and approve emails, and supporting the Senior Email Marketing Manager to identify engaging stories.
- Increasing engagement, fundraising income, and membership / supporter recruitment through email campaigns.
- Reporting on campaign performance and analysing key metrics to identifyleanings and implement improvements.
- Being a point of contact for colleagues using our email systems to problem solve and champion best practice.
- During an Election, assist the Senior Email Marketing Manager to coordinate and support temporary or voluntary staff where necessary.
Person Specification
Essential Skills and Experience
1. Experience of writing marketing or fundraising copy. Ideally with some experience writing for email.
2. Strong copywriting, editing and proofing skills.
3. Good communication and time management skills.
4. Excellent attention to detail.
5. Experience executing projects with the ability to manage competing priorities, deadlines and stakeholders.
6. Ability to work in a rapid-paced environment, with a flexible and can-do attitude.
7. A proactive self-starter with the drive for continuous improvement and development.
8. Sympathy with aims and objectives of the Liberal Democrats.
Technical skills
A candidate will ideally have experience with 1 or more of the following. Not having these skills should not be a barrier to applying, as they can be taught.
1. HTML and CSS coding
2. Experience working with a CRM
3. Experience working with an email tool (Litmus / Iterable / MailChimp / Mailjet etc)
Desirable Skills and Experience
1. Knowledge or experience working with Salesforce (or similar CRM platform).
2. Knowledge or experience working with Iterable (or similar Email Marketing / Marketing Automation tools).
3. Digital or email marketing experience.
4. Fundraising or individual giving experience.
5. A keen interest, in and knowledge of, UK Politics - with an understanding of the Liberal Democrats’ position, aims and values.
6. Marketing qualification.
Application Procedure
For questions and further details, and to submit an application, please contact: recruitment@libdems.org.uk attaching: -
1) A copy of your CV; including complete work history
2) A Covering Letter; no more than 2 pages of A4 in length, indicating clearly how your experience and skills meet the criteria stated in the job and person specification. Please also write your name on top of your supporting statement.
3) A completed diversity monitoring form.
4) Please ensure we have the means to contact you by phone and email.
We will be reviewing applications as they come in and reserve the right to appoint prior to the closing date.
Please note: We will not be able to employ you if you are not eligible to work in the UK. We will not be able to obtain a work permit on your behalf.
Applicants are encouraged to inform us if any reasonable adjustments are needed to be made during any part of the recruitment process.
The Party believes it is essential to foster equity, equality, diversion and inclusion ithin our workforce. We want our employees to thrive in an environment where everyone is welcome and supported to achieve their potential. It is important to celebrate what makes us unique and that you feel valued, appreciated and free to bewho you are.
