Role Overview & Mandate
Executive Summary
About usKiri & Belle has quickly grown a loyal following for its high quality, handmade jewellery pieces. We use only high...
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About us
Kiri & Belle has quickly grown a loyal following for its high quality, handmade jewellery pieces. We use only high quality materials, including the highest grade freshwater pearls, sterling silver and gold filled to create pieces that look beautiful, are kind to sensitive skin, and last for years.
Location: Flexible/Remote
Hours: To be agreed/Flexible/Part time (expectation is 1 to 2 days per week to begin with)
Opportunity: A permanent role as a digital marketing manager, with the opportunity to grow with a rapidly growing jewellery startup. This role would begin as freelance and part time, and primarily focused on performance marketing, but it is expected that this role would expand beyond its primary responsibilities around ad creation and management into a full digital marketing manager role across all channels. How far it would go would be up to you!
Primary responsibilities
- Creating, improving and scaling Google Ads (Shopping, Search and Display)
- Creating, improving and scaling Facebook/Instagram Ads (Coordinating with social media manager for content)
- Report on marketing spend and performance for each channel (ROAS etc)
Potential secondary responsibilities
- SEO (predominantly onsite)
- Conversion optimisation
- Automated email flow creation and maintenance
- Pinterest ads creation and optimisation
- Tiktok ads creation and optimisation
- Rolling out marketing efforts to new geographical areas
- Email newsletter
- Blog writing
- Develop, implement, track and optimize new digital marketing campaigns
Essential Experience:
- 2+ years of ecommerce digital marketing experience within the wider fashion industry
- Have led successful advertising campaigns across Google and social media for ecommerce fashion brands
Highly Desirable Experience
- Detailed knowledge and experience of jewellery specific ad strategies
- SEO for Shopify
- Optimizing landing pages and user funnels
Essential qualities:
- Friendly!
- Fluent spoken and written English
- Hands on platform experience, and very experienced with Analytics, Google Ads, Facebook Ads Manager, SERanking (or similar)
- Highly analytical and numerical
- Very comfortable with standard Microsoft office packages (excel, word etc).
- A systematic data driven based approach to marketing
- Comfortable with A/B testing
- A continual improvement approach to ROAS
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Ability to communicate marketing strategy and performance concisely and clearly
- A keen eye for detail
- Comfortable with independent work
Job Types: Part-time, Permanent, Freelance
Part-time hours: 10 per week
Salary: £16.00-£26.00 per hour
Benefits:
- Casual dress
- Employee discount
- Flexitime
- On-site parking
- Store discount
- Work from home
Schedule:
- Flexitime
- Monday to Friday
Application question(s):
- Please very briefly tell me about a successful jewellery specific ad you have run. What was the creative? What was the outcome? And why was the ad successful?
Experience:
- e-commerce digital performance marketing: 2 years (required)
- digital performance marketing for a fashion brand: 1 year (required)
- digital performance marketing for a jewellery brand: 1 year (preferred)
Work Location: Remote
Expected start date: 01/06/2023
