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Role Overview & Mandate
Executive Summary
Insights Kantar is the world’s leading data, insights and consulting company and our Insights colleagues are...
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Kantar is the world’s leading data, insights and consulting company and our Insights colleagues are experts in human understanding. They help clients define what brands should stand for, how to disrupt and renew their offer, how to connect with audiences and how to win with consumers and customers.
Job Details
Business Development Director – Analytics
Kantar, backed by Bain Capital, is the world’s leading data, insights and consulting company. People are our passion. We understand more about how people think, feel, shop, share, vote and view than anyone else.
We are seeking a Business Development Director who loves to win! This role will play a critical commercial role in a key growth priority area for us – Marketing Effectiveness and our unified marketing measurement and optimization (UMMO) solution. The successful candidate will bring proven commercial experience in winning new logos in this space and a track record of both selling and establishing key strategic relationships with prospects.
This role is part of our New Business team and will collaborate closely with our Analytics practice, a smart team of consultants powered by scalable best-in-class analytics tools to find meaningful signals in a world of fast-moving data.
Kantar Analytics is part of our Insights division, who are experts in human understanding. With expertise covering brand, innovation, creative, media, commerce and customer experience, we help clients define what brands should stand for, how to disrupt and renew their offer, how to connect with audiences and how to win with consumers and customers. This is a really fun role working with an incredible Business Development team. Everyone in the team loves winning whilst always putting the client first.
We partner with a range of inspirational clients with diverse and advanced needs such as Unilever, HSBC, GSK, John Lewis & Partners, and easyJet to help them drive growth from their marketing, helping impact their short-term sales today and to drive demand for tomorrow. We do this by building models that intelligently connect survey and non-survey datasets, which are then brought to life through a combination of presentations, workshops, practical data visualisation tools, and simulators. We are looking for someone to add to this incredible portfolio of clients, someone who loves winning new business, has a passion for sales, and enjoys bringing new tools and solutions to help our clients.
For context, Analytics UK delivers innovative solutions that provide deep insights and identify valuable opportunities to create effective, growth-focused solutions for our clients. We are supported by Delivery Centres (primarily in India) that help ensure a globally consistent best-in-class delivery platform and enable data treatment. We also draw on Kantar’s global network of Analytics professionals and bringing together our client service and analytics delivery teams to develop new and long-lasting client relationships is key to our success. Kantar has recently acquired Blackwood Seven in the ROI space, so this role also has the opportunity to help build out powerful new capabilities for unified marketing measurement and optimisation.
Responsibilities:
- Grow our UK ROI practice by leading the sales and marketing strategy, in conjunction with the Analytics practice, and Insights Marketing and Business Development teams.
- Collaborate with the other Analytics UK pillars to build joined up solutions for our clients, in particular leveraging our deep digital and data visualization expertise.
- Work with the Global Product teams to develop our ROI analytics portfolio and go to market strategy.
- Work closely with the Business Development team and Client Leads (across Analytics, Insights, and Consulting) to identify opportunities for cross-selling and MMM programmes to our clients.
- Build trusted relationships with key prospects to ensure high levels of client satisfaction and that we excite and delight our clients with actionable insights.
- Accountable for the New business revenue targets in this space.
Key Requirements
Leadership skills
- Ability to lead, mentor, motivate and inspire individuals when it comes to the UMMO story.
- Strong networking skills, both with internal and external stakeholders.
- Attendance and sometimes presenting at events.
- Lead the new business strategy and be accountable for the new business targets.
- Excellent planning and organisation skills, working on multiple sales opportunities, both s/m/l term.
- External presence through impactful thought leadership and marketing events in the MMM space.
- Partner with Marketing and Sales Development Representatives to ensure we are set up for success.
Client management skills
- Ability to build strong and lasting partnerships with prospect through interpersonal skills.
- Great communication skills with the ability to negotiate and influence key client stakeholders.
- Pitching, presenting, strong questioning and storytelling skills.
- Passion for marketing effectiveness and measurement.
- Category experience is desirable: FMCG, Financial Services, Travel & Tourism, Retail, Streaming Services, and B2B. Potential media agency experience.
Analytical skills
- Experience and understanding of marketing mix modelling.
- Digital media effectiveness experience desirable but not essential.
Country
United Kingdom
Location
London, More London Place
Why join Kantar?
We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, nobody knows people better than Kantar.
And because we know people, we like to make sure our people are looked after as well. Equality of opportunity for our people is our highest priority and we encourage our people to work in a way that supports their health and wellbeing. While we encourage our colleagues to spend part of their working week in the office, we understand no one size fits all, and we’re flexible in our approach to ensure people feel included and accepted. We’re committed to creating an inclusive culture and value the diversity of our people, clients, suppliers and communities, which is why we welcome applications from all background and sections of society. Even if you feel like you’re not a perfect fit, we’d love to receive your application and talk to you about this job or others at Kantar.
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