Role Overview & Mandate
Executive Summary
Company Description Frasers Group started as a small store in Maidenhead in 1982 and from there, grew to become a global powerhouse. We...
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Sources: USCIS E-Verify & Home Office CoS
Frasers Group started as a small store in Maidenhead in 1982 and from there, grew to become a global powerhouse. We are now a collection of the world’s most iconic brands.
We’re re-imagining retail and believe the higher the risk, the greater the reward. We’ve never been afraid to push forward and change the way the industry operates, diversifying our portfolio and elevating stores. We’re not sitting back – there’s no room for hesitation.
As the Social Media Executive (Menswear) for Jack Wills, you will be responsible for the smooth, timely, consistent, and on-point messaging for our social channels, ensuring all content priorities are fully supported and amplified.
Own the Jack Wills channels, and content attributing to Jack Wills channels, including but not limited to Instagram, TikTok, Facebook, Twitter, Pinterest & LinkedIn.
Work with Jack Wills team on campaigns and brand campaigns as well as relationship management with key brands. Be the link between Marketing and Social to plan social approach to overarching campaigns and brand moments
- Brief in and schedule content for Jack Wills social channels/streams
- Maintain daily activity across all social platforms including Instagram, Facebook, TikTok, Pinterest and key moments for LinkedIn
- Monitor community engagement and engage with customers, UGC and influencer content across all platforms. Work with customer service to provide a premium CS experience.
- Creating social first content by capturing BTS, Instagram reels and styling videos on campaign and internal shoots.
- Work as part of marketing team to develop new social initiatives to drive Jack Wills KPI’s i.e partnerships, competitions, giveaways, influencer content.
- Write and edit copy across social, ensuring brand’s tone of voice is maintained
- Assist in running upper funnel paid social activity
- Collaborate with social team to build social trend reports, focusing on industry and social trends, tech updates, key competitors, and visual references for social content
- Responsible collating weekly, monthly and campaign social reports
- Support with campaign and relationship management including with key brands
We’d love to meet someone with…
- Experience in social media / content marketing for fashion or retail
- Experience with multi social channels
- Have the ability to travel and work flexibly
- Stay on top of the changing macro social environment
- Act as an ambassador for Jack Wills and the wider group
Additional Information
An opportunity like this at Frasers is for the fearless. The potential is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:
- Think without limits and take the team with you
- Own it and back it
- Not hesitate and act with purpose
- Be commercial and customer-focused.
