Commercial Manager (Brugal)

About Edrington

Edrington UK is the UK’s number one whisky supplier. As part of the global Edrington group it is responsible for the sales, marketing and distribution of global brands such as The Macallan, Highland Park and The Famous Grouse in the UK marketplace.

As a distribution partner of Beam Suntory, Edrington UK also represents many of its brands in the UK, including Courvoisier, Laphroaig, Maker’s Mark and The House of Suntory range of Japanese craft spirits.

With offices in Glasgow and London, Edrington UK’s customers range from major supermarkets and online retailers to the country’s very best bars, hotels and restaurants.

At Edrington UK, we pride ourselves in being a people-first organisation. We have been recognised as one of the UK’s Best WorkplaceTM, as well as an official Great Place to Work for Women and Great Place to Work for Wellbeing.

Remuneration and Package

Position Summary

Brugal has reached a pivotal moment of growth and has set an ambitious vision to become the no.1 ultra-premium Rum by 2030, ensuring the brand is aligned to the business vision and radical focus on ultra-premium+.

The Commercial Manager is a dedicated and passionate brand champion, embodying the essence of the brand, with the goal to help make Brugal the recognized global leader in ultra-premium rum. Brugal 1888 is a new entrant to the London market with limited awareness and so the Channel manager will be spearheading building brand awareness, presence, visibility, and relevancy in London on and off trade channels. Accountable for delivering the end-to-end commercial plan for a wide customer base and securing first class visibility and executions as part of the annual customer plan. This role will be responsible for mapping out a focused channel plan with clear KPIs to deliver breakthrough growth for Brugal in the on and off trade. We are looking for a self-starter, someone who is highly driven to succeed, and enjoys going the extra mile to achieve results and rewards.

Job Description

• Be our key field contact person, able to help build relevance to our national plans and feedback on competitors, trends and opportunities (including Luxury occasion)

• Prospect and build a strong network of loyal accounts for Brugal 1888 in London and key cities

• Improve customer relationships by adopting a strategic approach: clearly demonstrate the ability to see all the business development opportunities and analyse potential outcomes for each

• Create customer joint business plans to deliver the customer and EUK objectives with the account

• Establish ambitious targets for self and others as well as customers

• Manage their own A&P channel budget and deploy in agreement with Marketing and Brugal lead

• Recruit new consumers to the brand, thanks to trade activities (samples, trade & consumer fairs, education, tasting)

• Manage the digital brand visibility & consistency through the trade partner own ecommerce platform

• Manage the Customer relationship from A to Z, hence work with other departments: customer service, sales, marketing, finance to make sure we have a smooth and flawless customer experience and service

• Interact with other Edrington Commercial team members and feedback on trend and commercial opportunities for the wider business in their channel

Skills and Experience

Employee value proposition

At Edrington UK, you will experience an incredible culture based on respect and giving more. We are exceptionally passionate about our brands and genuinely care about our people, continually investing in their development and wellbeing. Join Edrington UK and make a world of difference.

Closing Date

The closing date for this role is the 19th of June 2023.