Digital Marketing Manager

Founded in 1992, Easylife Ltd’s values are still the same as they were back in the beginning where we’ve grown to be one of the UK’s largest catalogue retailer and distributor of problem-solving products for the home and garden.

Our goal is simple - to provide our customers with products that they need via a fuss-free shopping experience with fantastic service that puts their mind at ease. We have a solid digital footprint, but we are now looking to considerably evolve our current retail activity.

The Job: Digital Manager, Easylife Ltd, based Medway [with Hybrid Working Options]

This is a unique opportunity in the market to lead, develop and execute digital strategies for one of the UK’s most exciting catalogue retailers. A natural marketeer and innovator, you will be working with a small team and our agencies as they conquer consumer acquisition, conversion and retention. You’ll work cross functionally to design and execute digital growth initiatives, utilising the latest tools and technology to keep the agency at the bleeding edge of digital.

The Responsibilities

The Digital Manager’s mission is to deliver innovative digital marketing tactics, growing the return on investment from digital marketing activity.

On marketing, you will own the full digital funnel from acquisition through to conversion and retention.

Key responsibilities will be to:

· Manage SEO, paid, CRO and CRM strategy and implementation.

· Assist with liaison with various specialist agencies.

· Establish the digital growth plan to drive traffic, user acquisition, conversion and retention; prioritising gaps and quantifying progress in line with KPI’s for business priorities.

· Support the development of outbound focused technology within the business.

· Analysing ROI and recommending changes, if required.

· Manage and develop various Marketplace Channels; inc. Amazon, eBay, OnBuy and Fruugo.

The Skills

· Data driven, fuelled by insights and knowledge.

· Technically minded with a thorough understanding of digital marketing technologies

· A performance focused individual with an analytical mind

· Obsessed with testing and conversion, experienced with Google Analytics (ideally 360)

· Exposure to ESP Software, preferably Pure 360 | Spotler

Useful knowledge:

Google Ads, Adobe Suite (Photoshop), Google Analytics, Bing Ads, HubSpot CRM CMS, Facebook Ads, SEMrush, Facebook Analytics, Pure360|Spotler, Microsoft Office (Excel), HTML, Database Understanding

Job Type: Full-time

Salary: £30,000.00-£32,000.00 per year

Benefits:

• Work from home

Schedule:

• Monday to Friday

Supplemental pay types:

• Bonus scheme

Ability to commute/relocate:

• Sittingbourne: reliably commute or plan to relocate before starting work (required)

Education:

• Bachelor's (preferred)

Experience:

• Digital Marketing: 1 year (required)
• Marketing: 1 year (preferred)

Work Location: Hybrid remote in Sittingbourne

Application deadline: 30/04/2023