Content and Channels Manager (Hybrid)

Overview of Citi:

Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services and wealth management. Citi enables clients to achieve their strategic financial objectives by providing them with cutting-edge ideas, best-in-class products and solutions, and unparalleled access to capital and liquidity.

In Europe, Middle East and Africa (EMEA), Citi primarily operates as an institutional bank, known as our Institutional Clients Group (ICG). ICG primarily serves four types of clients: multinational corporates, financial institutions (including large institutional investors), the public sector and the largest local companies. ICG’s primary business lines are Corporate & Investment Banking, Markets & Securities Services, Treasury & Trade Solutions and Citi Private Bank.

Job Description

Team/Function Overview

ESPA (Enterprise Services and Public Affairs) is responsible for enhancing and protecting Citi’s reputation around the world. In EMEA, ESPA includes four key disciplines: media relations, employee engagement, institutional branding and community development. The regional head of each of these disciplines sits in London and is responsible for oversight of that discipline both within the London hub, and for the region as a whole.

Citi has an on-the-ground presence in 55 countries throughout EMEA, and ESPA has individuals or teams based in 27 of those countries. ESPA’s EMEA hub is located in London, Citi’s regional headquarters.

Role / Position Overview

The Content and Channels Manager role sits within the Employee Engagement & Communication team within Enterprise Services and Public Affairs.

The Content Manager will work with the regional Head of Content & Channels to create and source brilliant content that brings to life Citi’s mission, value proposition and business objectives. The content we create needs to match the quality of anything employees may consume in their lives outside work and we also need to deliver it in an engaging manner, adapting it for different channels and audiences.

The successful candidate must have digital communications skills, particularly in developing content for email, social media, and the web. They must be able to convey a story in a compelling manner using a variety of media and also able to analyse engagement metrics to improve the employee experience journey afterwards.

Key Responsibilities:

Content Creation

• Utilising news judgement and knowledge of Citi’s key business objectives, to create and identify stories that are meaningful for our employees
• Gather and synthesize relevant information from a variety of sources and subject-matter experts to write clear, accurate and compelling stories for our channels
• Be comfortable working with video, imagery and audio under the pressure of tight deadlines
• Package content for use by our people managers around the region
• Assist in executive script writing and memos

Content Delivery

Creative approach to making content best suited to a variety of channels including:

• Employee events and town halls
• Small-group meetings
• Tools for people managers
• Employee email newsletters
• Intranet, particularly SharePoint Online
• Microsoft Teams
• Social media
• Digital signage

Work collaboratively with the wider ESPA team to actively manage and maintain employee communication channels and develop new channels as required

Continuously review internal communications channels to identify gaps and develop solutions to ensure messages are coordinated and delivered consistently

Assist with logistics and planning around employee engagement events

Assist with audience mapping and message segmentation

Assist with collecting and analysing employee feedback data to inform channel strategy

Assist with delivering and asserting channel and content governance and controls across the region

Development Value:

The successful candidate will join a team focussed on a comprehensive communications and employee engagement strategy for a global organisation in one of its key regions, encompassing on-the-ground operations in 55 countries and with more than 23,000 employees. The Content Manager role will position the successful candidate to learn about all aspects of Citi’s institutional business around the region. Employee engagement is a key strategic focus of senior management at Citi, and high-quality, meaningful content is critical to influencing employee behaviour. The role will involve active engagement with a wide range of senior leaders from around the EMEA region.

Criteria/Qualifications

Professional writing/editing experience

Digital marketing experience desirable

Fundamental understanding of working within a large and complex organisation

Creatively deliver content in a compelling manner

Knowledge/Experience:

• Ability to identify meaningful content for employees and deliver it in a clear, compelling manner

• Excellent news judgement

• Communicate complex concepts in a meaningful way, using accessible language

• Ability to work on tight deadlines

• Ability to build and maintain strong relationships at all levels of a large organisation

• Ability to influence

Skills:

• Ability to write clear and accurate copy

• Internet publishing capabilities

• Photoshop / Powerpoint / Video editing

• Presentation skills

• Social media knowledge and skills

• Analyse engagement metrics

• Excellent time management skills and the ability to manage multiple projects simultaneously

• Attention to detail

Qualifications:

Bachelor's degree in Journalism, Communications, Public Relations required or equivalent Communications educational experience preferred.

Exceptional candidates who do not meet these criteria may be considered for the role provided they have the necessary skills and experience, particularly those with digital marketing experience.

Competencies

• Navigate a large and complex organisation

• Ability to convey a compelling story that speaks to Citi’s business strategy

• Engage all of Citi’s EMEA employees in understanding the role they play in delivering for the bank’s clients

• Manage and deliver projects independently

What we Offer

As well as a competitive salary and consideration for a yearly discretionary bonus Citi offer;

• 27 days paid annual leave
• Award winning pension scheme,
• Life assurance and
• Private medical insurance with Bupa healthcare.

In addition, we offer a competitive maternity, paternity and adoption leave scheme and employees also have the option (provided they have a student loan from the Student Loan Company) to divert saver and company match contributions to their student loan. We pride ourselves on our ability to offer employees a number of lifestyle benefits including; on site restaurant and coffee shops, online shopping and concierge service and subsidised clubs and societies.

Our select benefit package offers you the opportunity to customise your benefits according to your own lifestyle preferences and includes corporate discounts, memberships and a range of additional extras.

Our vast range of diversity networks and on site multi faith room demonstrates Citi’s commitment to growing a diverse workforce.

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Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Citigroup Inc. and its subsidiaries ("Citi”) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.

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