Role Overview & Mandate
Executive Summary
Career Area: Marketing / Sales / Product Support Job Description:...
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Career Area:
Marketing / Sales / Product SupportJob Description:
Job Title: Digital Marketing Manager
Salary: £57,500 - £63,000
Location : Peterborough, Cambridgeshire
Travel Required: 10%
Benefits: 25 days annual leave,
18% bonus
Car Allowance - £600/pcm
Contributory pension scheme - Caterpillar will double the employee's contribution Up to 10%
Contributory share scheme - Caterpillar will match 50% of the employee's contribution.
Optional flexible benefits including access to health and dental care plans, EV car lease, holiday purchase.
Flexible working arrangements will be considered for this role, in-line with the needs of the business.
Who is Caterpillar? What do we do?
Caterpillar is a world leader in construction and mining equipment—creating innovative, cutting-edge products
and services that help our customers build the world around us. With that level of impact comes the platform
to care for the world, we work in. That’s why we lead sustainable green initiatives to preserve the environment,
help reduce poverty with the Caterpillar Foundation and stay involved in the communities we help build.
What will Caterpillar do for you?
From day one, you’re set up to thrive at Caterpillar: helpful training, relatable mentors, global experience, competitive salary package, work-life balance, and the growth opportunities you expect with a Fortune 100 company.
You power our success, and we are committed to empowering yours. After all, when your work can impact the entire world, it’s important to do work that matters.
Job Purpose:
This position is accountable and responsible for the project management of IPSD’s digital marketing initiatives to support the global marketing campaigns for the Perkins and Cat brands, their marketing initiatives, engine ranges, parts portfolio, and product support initiatives.
Job Opportunity:
An exciting to opportunity to lead the digital marketing of two global brands, Perkins and Cat, playing a key role in the development of new and innovative methods of interacting with key customer segments around the world.
The incumbent will work as the Digital Marketing ‘expert’ within the Global Marketing Communications team, working closely with Sales and marketing teams within the division and the Marketing and Digital teams across the Caterpillar Enterprise.
The incumbent will have responsibility for the development and implementation of customer focused digital plan and platform execution for the Perkins and Cat Industrial Engine brands e-marketing. You will have a key role in the development of the division’s use of digital platforms and tools to drive sales growth with the engines and parts arenas, as well as contributing to the success of the leads and opportunities pipeline for the business online.
The incumbent will play a key role in the development of new and innovative methods of communicating with key customer groups around the world, delivering global marketing campaigns, multi-media project, parts marketing initiatives and management of third-party agencies. You will closely with cross functional team members as well as wider Marketing and Services teams across the Caterpillar enterprise. You will work alongside the Regional Marketing team to provide support for digital campaigns and creative agencies to promote the Perkins and Cat brands, parts marketing initiatives and engine ranges. You will closely with team members, sales and marketing teams within IPSD as well as wider Marketing and Services teams across the Caterpillar Enterprise.
Job Responsibilities and Duties:
Lead the development of the Perkins.com and Cat.com Industrial websites (customer secure sites), creating and executing an improvement plan, working with the Marketing teams, external agencies and across the business.
Lead and manage the digital leads and opportunities through Salesforce and other digital platforms.
Ensure that corporate, distributor and dealer marketing material is in line with corporate brand standards.
Working with the enterprise and the IT development team to manage the digital opportunities pipeline.
Play a key role in supporting the Global Communications team with the delivery of major new marketing initiatives.
Communicate strategic and tactical initiatives to project stakeholders including senior management where appropriate.
Management of the globalisation of the Perkins website
Work with Web Analytics team to measure and report on digital marketing performance and use this data to drive continuous improvement.
Build strong relationships with Digital Services across the Caterpillar Enterprise, ensuring that our divisions requirements are built into corporate initiatives and to leverage corporate digital tools and initiatives that can be implemented within the Division.
Develop relationships with digital agencies / vendors and be involved in vendor selection process.
Assess new digital platform technologies, tools and techniques and regularly review in line with strategy for best fit for the business, including social channels.
Advocate digital marketing best practices Effectively communicate strategic and tactical initiatives to project stakeholders including senior management where appropriate.
Build relationships with other Marketing Teams across the Caterpillar Enterprise, sharing best practice and utilizing corporate solutions for the benefit of the Perkins and Cat Industrial engine brands.
Leadership of one direct report
Skills and Experience:
Candidates will have gained the following skills and experience through previous roles:
Deep expertise within digital marketing, email automation, CRM systems and content management systems (preferably Adobe Experience Manager)
Metrics-driven marketing mind with eye for creativity and experience within Google Analytics and other reporting tools
Ability to work with global team from many different backgrounds and cultures, internally and externally, with the appropriate influence and ability to resolve differences.
Budget management experience
Holds a Marketing Degree or be qualified through demonstrated progressive work experience.
Candidates may have gained the following skills and experience through previous roles:
Strategic thinker with experience creating comprehensive marketing plans and has strong analytical and project management skills.
Good PC Skills with previous Microsoft Office experience is essential.
Excellent planning and organizational skills
Build trusted business partnerships across both external and internal stakeholder groups.
Campaign and project management experience
Experience of working and managing creative and design teams
Ability to track results and utilise data to improve performance.
Project management and presentation skills
NB. The panel cannot make assumptions when shortlisting therefore please demonstrate your qualifications and experience on your CV relevant to the criteria outlined.
Pending the number of applications, the criteria for the position may be enhanced to facilitate shortlisting #LI
Caterpillar is an Equal Opportunity Employer (EEO).
Not ready to apply? Submit your information to our Talent Network here .
