Role Overview & Mandate
Executive Summary
Castore exists for one single reason – to make athletes better. Our ethos is built upon the philosophy of BETTER NEVER STOPS, an ideal...
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Castore exists for one single reason – to make athletes better. Our ethos is built upon the philosophy of BETTER NEVER STOPS, an ideal deeply infused in our DNA and something we strive to live every single day. We utilise advanced engineering and unique technical fabrics to create the highest quality sportswear in the world for athletes who demand the very best. Designed with a passion for innovation with specialist features to help to optimise athletic performance in all conditions.
The founders’ vision is to build Castore into a brand respected across the globe for a deep and unrelenting commitment to engineering the highest quality sportswear in the world, with no stone left unturned in its search for innovation and performance enhancement.
The sportswear market has been dominated by a small clique of mass-market brands and the vision is for Castore to be a premium alternative to these, the natural brand of choice for discerning athletes who demand the very best.
What’s the job?
Due to significant growth, we are looking for a talented Paid Media Manager to take Castore and our partner sites to the next level. You will work closely with the Senior Paid Media Manager on delivering global Paid Media strategy for Castore and partner sites such as Rangers, Newcastle United and McLaren Formula 1 team.
What will I do?
- Work closely with the Senior Paid Media Manager on yearly strategy implementation across Paid Search, Paid Social and Display channels.
- Responsible for managing a multi-million budget and ensure it is adhered to and optimised across all sites and channels.
- Manage Paid Search, Paid Social and Display campaigns with the assistance of a Paid Media Executive.
- Conduct A/B testing and analysis to optimise campaign performance and drive growth.
- Set up and optimise product feeds for Castore and partner sites for each market and platform.
- Collaborate with cross-functional teams, including Trade, Marketing, Graphic Design and Merchandise, to align campaigns with overall business objectives.
- Review competitor activity, industry trends and find innovative ways to market our products.
What skills and qualities will I need?
- 4+ years of hands-on experience managing digital performance media channels, such as Google Ads, Microsoft Ads and Meta.
- Be commercial with proven experience in delivering profit growth and ROI.
- Experience managing agencies, partners and/or a team.
- Excellent analytical skills, including proficiency in using data analytic tools (GA).
- Experience building reports and dashboards to analyse campaign data in order to provide insights and recommendations for future optimisation desired.
- Experience working in a fast-paced environment.
- Passion for staying up to date with industry trends and willingness to learn and improve.
- Experience with DataFeedWatch desired but not essential.
- Experience within the Sports industry and working in an international environment desired.
- Excellent communication and presentation skills.
- Fluent in English, additional languages desired but not essential.
- Not afraid to challenge and be open to challenges.
- Strategic (disruptive) thinker, with proven analytical and problem-solving skills.
What We Offer
- Competitive salary
- 25 days annual leave (plus bank holidays)
- Modern city centre offices in Manchester
- An opportunity to work with global sporting partners
- Office bar and breakout space with pool tables, dart board and TV’s
- A chance to build a career with a fast paced, high growth brand
