Head of Marketing

We’re commercial property specialists operating across the UK. Employing over 800 people, Bruntwood has £2bn in assets and more than 100 properties across Manchester, Leeds, Liverpool, Birmingham, Cambridge and Glasgow. It provides everything from coworking space and meeting rooms, to serviced, managed and leased offices and labs. At Bruntwood, we're committed to offering more than just outstanding workspaces. Everything we do is tied into our vision of building vibrant communities, whilst providing businesses with the support and expertise they need to grow.

Bruntwood SciTech, a 50:50 joint venture with Legal & General is the UK’s leading property provider to the science and technology sector and is creating a network of thriving innovation districts across the UK. With 11 campuses across 7 cities, from start ups through to international HQ’s, over 500 businesses of all sizes call these workspaces their home. Over the next 10 years Bruntwood SciTech will support the creation of over 40,000 high value jobs for the UK economy and will be continuing to expand within its existing cities and into new ones.

Job purpose:

The Head of Marketing will lead the Manchester City Centre region portfolio within the Bruntwood SciTech Marketing team. It will be integral in driving the lead generation, brand awareness and commercial objectives within this region, marketing our assets across integrated campaigns. This role reports into the Marketing Director but will need the ability to manage senior stakeholders across Commercial, Brand, Development and Product .

What you’ll be doing:

Marketing

• The Head of Marketing will work closely alongside senior stakeholders within the Bruntwood SciTech teams, namely the Head of Commercial for Manchester City Centre and the Marketing Director to deliver integrated marketing plans to drive lead generation and customer acquisition.
• Lead the budget setting and management of the marketing budget for your region
• Deliver product and customer focused campaigns to grow and enhance the Bruntwood SciTech proposition within the market.
• Manage external agencies, making sure they deliver campaigns, pre-agreed KPIs and we receive efficient, high quality service.
• Work closely with our internal content and communication teams to develop the appropriate narrative and messaging for your portfolio
• Managing key dissatisfaction trends with our Voice of the Customer Lead and working collaboratively on surfacing the data and recommending key improvement areas.
• Review the performance of your team’s integrated marketing campaigns, analysing their impact on commercial targets and make improvements for future campaigns.
• Be data driven in your measurement of marketing performance and work closely with the digital marketing team to brief campaigns and understand their performance versus objectives.

Brand

• Develop overarching brand propositions for buildings, wider development schemes and the MCC portfolio as a whole, in line with the agreed Bruntwood SciTech brand architecture.
• Work closely with the Head of Brand & External Comms to evolve the brand positioning and identities across your portfolio.
• Liaise with the Head of Brand & External Comms on the PR and Comms plans across your portfolio, working closely with our agencies to seed out news and updates at relevant, timely intervals.

Team Management

• Work closely with the Marketing Manager and Marketing Exec to create, develop and ensure the effective delivery of integrated marketing and communications campaigns (including digital) to support the achievement of sales and lettings plan targets.

What we’re looking for:

• Marketing experience at a senior level across all channels
• Proven track of successfully delivered multi-channel marketing campaigns in previous roles
• Experience in property background or similar industry
• Experience of managing a team and a passion for developing people
• Strategic approach to delivering marketing strategies and plans
• Commercially minded and data driven
• Good budgeting and forecasting skills
• Creative and innovative in how we create campaigns
• University qualification in Marketing or equivalent CIM

We really believe that if you’re brilliant to work with, you deserve brilliant things in return:

• 25 days holiday plus you get your Birthday off work - and if that’s not enough you can also buy & sell holidays too.
• 24 hours a year volunteer time - there are endless opportunities for you to get involved in supporting the causes that matter most to you.
• Sabbatical of up to 12 months so you can take a career break after five years with us.
• Free Healthcare cash plan for all colleagues, so you can claim back medical expenses like optical, dentist & physiotherapy. We also offer free private healthcare cover on an opt in basis too.
• Life assurance cover for all colleagues.
• Up to 8% matched pension scheme.
• Discounts & cashback at leading retailers.
• Enhanced maternity - 26 weeks fully paid leave
• Interest free loans to pursue your passions and apply for up to £2000 towards learning a new skill

There’s more to discover on our website as well as all the pioneering developments and projects we have ongoing.

In addition to what to expect within the role and your benefits, it’s good to know that you’ll be working for a business that gives back - The Oglesby Charitable Trust has donated more than £25m since it started out in 2001. Supporting charities across Arts and Culture, Education, Environment, Medical Research and Social & Health Inequality.

We’ll do our best to get back to you within a week of your application, however if it has been longer than this please feel free to email talent@bruntwood.co.uk for an update.

When developing our communities, we pursue local partnerships which focus on harnessing talent and creating equal working opportunities for people from all different backgrounds. Doing this internally is just part of the picture — we also help our customers to create diverse workforces and benefit the community by growing in a socially-responsible way.

Our ambition is to make Bruntwood a truly diverse and inclusive place to work, reflective of the communities we live and work in. To help us to achieve this we encourage applications from ethnic minorities, disabled people, and those who are neurodiverse. Join us and you’ll be part of our journey to creating something even better, for our customers and ourselves.

To find out how we put this into practice click here.

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