Role Overview & Mandate
Executive Summary
Come As You Are. As the great Kurt Cobain* once said, “Come as you are.” BMG is committed to providing equal...
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Come As You Are.
As the great Kurt Cobain* once said, “Come as you are.” BMG is committed to providing equal employment opportunities and we celebrate diversity in all forms. Equal opportunity runs deep in our core value of fairness and we are determined to create a truly inclusive work environment, where everyone can flourish. If you’re good at what you do, come as you are.
All applicants to BMG will receive equal treatment regardless of age, disability, gender identity or expression, marital or civil partner status, pregnancy or maternity, race, color, nationality, ethnic or national origin, religion or belief, sex or sexual orientation.
- BMG is the proud representative of Kurt Cobain’s publishing catalogue, including the 1992 single ‘Come As You Are’.
#WeAreBMG & #WeAreHiring!
Junior Audience Development Manager
London
Join BMG's Global Digital team as a Junior Audience Development Manager and help our artists grow and engage their online fanbase. In collaboration with our Global Digital team, you'll develop and implement comprehensive audience development strategies for both Catalogue and New Recordings, helping our artists share their unique stories, personalities, and, most importantly, their music across various digital platforms. From innovative digital campaigns to social media channels and beyond, your creativity and expertise will help us drive engagement and growth.
What You'll Be Doing.
- Collaborate with the Audience Development Manager to create and execute a comprehensive audience development strategy for artists.
- Support BMG's Digital and Marketing teams throughout campaign cycles and ensure continuous marketing and long-term consumption.
- Develop an authentic tone of voice and presence for artists by working with artist management or digital representatives.
- Possess a sophisticated understanding of artist fanbases, demographics, and new potential audiences.
- Develop strategies for data capture and audience engagement across email databases and SMS.
- Identify new platform opportunities, areas of development, and potential partnerships to elevate artists and expose them to new audiences.
- Commission and create authentic digital-first content for artists that responds to emerging online trends and ensures continued growth and high engagement.
- Compile and present insightful reports on activity, performance, growth, and learnings to the label and artist management.
Who You Are.
- Experience in a digital marketing or social media role with a media or entertainment focus.
- Proficient in Adobe Creative Suite, Microsoft Office programs, and WordPress CMS.
- Strong interest in music and media.
- Able to brainstorm and develop content, story-telling, and marketing ideas through to execution.
- Able to prioritize, multi-task, and manage time efficiently in a busy department.
- Conscientious, creative, analytical, and proactive.
- Able to build effective and collaborative working relationships, both internally and externally.
- Commercially focused and motivated.
- Experience in managing CRM, marketing database, email, and social media channels.
- Basic grasp of animation and working knowledge of HTML, CSS, and JavaScript development and constraints.
It's also a plus if you have...
- Music industry experience - either Frontline or Catalogue.
- Interest in music.
Now, what's in it for you?
- 25 days annual leave, plus 3 days between Christmas & New Year and an extra day for your birthday!
- Flexible working opportunities.
- 6 months full pay for all new parents regardless of gender and sexual orientation.
- Subsidised gym membership.
- Private Health Insurance.
- Competitive pension scheme.
- Annual gig allowance.
- Artist showcases.
- Cycle to work scheme.
- Season Ticket Loan.
- Access to our Employee Assistance Programme.
- Subscription to Headspace.
- Give As You Earn Scheme .
- Excellent development opportunities.
- A fun and sociable office environment.
Are you interested? Follow the link to apply!
BMG - est. 2008 - is the world's fourth-biggest music company, the first new global player in the music business of the streaming age, and a record label and music publisher in one. Named in 2020 one of the world's Most Innovative Companies by Fast Company, BMG's pitch is unique - a relentless focus on fairness and transparency and service to its artist and songwriter clients. BMG's 20 offices across 12 core music markets now represent over three million songs and recordings, including many of the most renowned and successful catalogs in popular music history.
BMG's fresh approach includes production music, films, books, artist management, merchandise, neighboring rights, and live as well as music publishing and recordings off the same service platform. BMG is owned by international media, services and education company Bertelsmann, whose other content businesses include the broadcaster RTL Group, the trade book publisher Penguin Random House and the magazine publisher Gruner + Jahr. With its multi-platform perspective, integrated technology platform and commitment to help artists maximize their income, BMG aims to be the best company in music to do business with. www.bmg.com
BMG is a new kind of music company. Our mission is clear; to help artists and songwriters make the very most of their songs and recordings in the digital age.
That’s why we offer the best creative support, provide the best access to platforms and work hard to maximize the value of each and every copyright, ensuring all our artists receive all payments promptly and accurately.
We are not a technology company – though we use the best technology. We are not just a music publisher or a record label – although we offer both services.
BMG is a company with service, transparency and fairness at its heart and a commitment to being the best international music company for songwriters, artists and everyone who works with us.
BMG is committed to promoting equal opportunities in employment. All job applicants will receive equal treatment regardless of age, disability, gender reassignment, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex or sexual orientation.
Company: BMG Rights Management Services (UK) Limited
Country: United Kingdom
State/Region: London
City: London
Postal Code: W21AS
Job ID: 259502
