Role Overview & Mandate
Executive Summary
Blockchain.com is the world's leading software platform for digital assets. Offering the largest production blockchain platform in the...
Reviewed by Compensation & Visa Analysts •
Sources: USCIS E-Verify & Home Office CoS
Blockchain.com is the world's leading software platform for digital assets. Offering the largest production blockchain platform in the world, we share the passion to code, create, and ultimately build an open, accessible and fair financial future, one piece of software at a time.
We are seeking a highly motivated and enthusiastic Marketing Associate to join our team at Blockchain.com. This is an exciting entry-level role suitable for a recent marketing, business, or similar, graduate or graduate student who possesses a passion for finance, fintech, or crypto.
This role is a FTC Maternity cover for 4 months, with the potential to develop into a full time role.
What you will do:
Engage with Users: You will be responsible for engaging with our users through various channels, including email, push notifications, and in-app messaging. Your primary objective will be to execute a CRM marketing strategy that effectively nurtures and converts millions of customers at scale.
Support Growth Marketing Channels: Assist in the launch and optimization of new growth marketing channels such as SEO, promotional campaigns, and affiliate marketing. You will work closely with the team to identify opportunities and implement strategies that drive user acquisition, engagement, and retention.
Data-Driven Approach: Promote and embody a data-driven approach to marketing and growth hacking within the team. You should be comfortable working with data, marketing analytics, and campaign reporting. From digging into spreadsheets to creating insightful dashboards and presenting findings to leadership, you will play a vital role in optimizing our marketing efforts.
Documentation and Reporting: Contribute to proper documentation and reporting for the growth marketing team. This includes documenting campaign strategies, performance metrics, and insights derived from data analysis. Your attention to detail and ability to communicate effectively will ensure that our marketing efforts are well-documented and easily accessible.
Skills we're looking for:
Full Funnel Marketing: Possess a foundational understanding of the full consumer marketing funnel, including owned, earned, and paid campaigns. Familiarity with customer journey mapping and customer segmentation is desirable.
Marketing Analytics: Demonstrate proficiency in data analysis, marketing analytics, and campaign reporting. You should be comfortable using tools such as excel and data visualization software to derive insights and present findings to stakeholders.
Copywriting: Display excellent written communication skills and the ability to craft engaging and persuasive copy. Experience in writing compelling marketing content across different channels is highly valued.
SEO Strategy (Preferred): Familiarity with Search Engine Optimization (SEO) best practices and techniques is a plus. You should be able to contribute to optimizing website content, conducting keyword research, and implementing SEO strategies to increase organic visibility.
A/B Testing (Preferred): Prior exposure to A/B testing methodologies and tools is beneficial. Understanding how to set up and analyze A/B tests to optimize marketing campaigns will be advantageous in this role.
Passion for Crypto: Show a genuine passion for the cryptocurrency industry and stay up-to-date with the latest trends and developments. Your enthusiasm for crypto will contribute to your ability to create impactful marketing campaigns.
Compensation & Perks
- Unlimited vacation policy; work hard and take time when you need it.
- Performance bonus.
- Unlimited learning policy; order the technical resources you need or simply pick something up from our company library.
- Apple equipment.
- Full-time salary based on experience and meaningful equity in an industry-leading company
Blockchain is committed to diversity and inclusion in the workplace and is proud to be an equal opportunity employer. We prohibit discrimination and harassment of any kind based on race, religion, color, national origin, gender, gender expression, sex, sexual orientation, age, marital status, veteran status, disability status or any other characteristic protected by law. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, and apprenticeship. Blockchain makes hiring decisions based solely on qualifications, merit, and business need at the time.
