Senior CRM Executive

We're ASOS. We blend our flair for fashion with our love of cutting- edge technology, but more importantly were interested in how we can bring the best out of you.

We exist to give people the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you're free to be your true self without judgment, and channel your creativity into a platform used by millions.

Through our Fashion with Integrity strategy we are driving diversity, equity and inclusion across every aspect of ASOS and ensuring every ASOSer can be their authentic self at work. We want our people to be whoever they want to be, because we believe people who bring their best selves to work, do their best work.

About the Role

With the perfect blend of strategic, creative and analytical thinking, the Senior CRM Executive will help to develop and deliver ASOS' CRM strategy across various customer touch points which include but are not limited to email, SMS, push, in-app and on-site.
They will do so by leveraging CRM insights, technologies and best practice and will work closely with many teams including Technology, Customer Insights, Trade, Brand Marketing other Performance Marketing teams, Creative and Editorial.

The role will cover our marketing communications as well our triggered communications and encompass end-to-end involvement with planning through to implementation and reporting.

What You'll be Doing

• Proactive in contributing to the development of CRM content and challenging the status quo of our current processes to optimise further

• Lead and optimise the QA process to ensure that all email and push goes out seamlessly

• Owning complex and high priority projects and proactively driving them forwards with key stakeholders

• Enhancing our triggered and lifecycle communications, and making suggestions for new ones

• A trusted and well-informed ambassador for the CRM team and mentor to CRM Executives

• Lead support for CRM-specific issues, able to troubleshoot and react quickly to solve and communicate them

• Confident creating audiences and improving segmentation in line with engagement and conversion KPIs

• Execute day to day production of multi-channel campaigns to a high standard setting the example for the team

• Provide regular campaign reporting to CRM team and wider business. Interpret results to draw conclusions and recommendations for campaign improvement or A/B testing

• Supporting our culture by driving Diversity, Equity & Inclusion strategies.

Who We'd Like to Meet

• High level knowledge of CRM principles

• Good reporting skills

• Understanding of SQL basics and query languages

• Knowledge of building audience segments and customer flows

• Solution focused

• Empathic and positive speaker

• Confident troubleshooting

• Attention to detail

• Proactive

What's in it for you?

• Employee discount (hello ASOS discount!)

• ASOS Develops (personal development opportunities across the business)

• Employee sample sales

• Access to a huge range of LinkedIn learning materials

• 25 days paid annual leave + an extra day for your birthday

• Discretionary performance related bonus scheme

• Private medical care scheme

• Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits

Our Commitments

We want our people to be whoever they want to be. That’s why we’re committed to creating a truly inclusive culture at ASOS, but how are we doing it?

We’re proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter. We’ve also recently been placed 8th in the Inclusive Top 50 Companies Employer List too.

We have several employee networks that operate as safe spaces, to help support and celebrate our people - find out more here.

Do you need any reasonable adjustments? Our recruitment team will be happy to support you in the best way possible if you feel comfortable raising this. It’s also our policy to interview all candidates with a disability who meet the minimum requirements for roles they have applied to.

If you have any questions about the policies we have in place to support our employees (e.g. our parental leave approach), just let our Talent team know.